Whether you have an online business, or you want a stronger web presence for your physical store or firm, hiring a digital marketing agency is a good idea. Not only will you experience effortless digital marketing, but also benefit from the expertise and connections of professional digital marketers, who have been years in the industry.
However, you should know the right questions to ask before hiring one, so continue reading below to find out more.
How Do You Measure the Success of a Digital Marketing Plan?
This question is crucial because the success of a digital marketing plan is not achieved by chance or pure luck. There are specific strategies that should be used to drive the desired results. An excellent digital marketing agency should be able to provide the measurements and explain the tools they use to achieve business goals.
Here are some of the best tools that digital marketing agency Philadelphia use to measure the success of a digital marketing plan:
- Google Analytics: Now, you’ll know if your digital marketing efforts are thriving or failing by using the most-sought tool to measure the success of a digital marketing plan – Google Analytics.
- Monitor your stats closely and get reports on your pay-per-click (PPC) campaigns because of Adwords integration. If you’re engaged in e-Commerce, you can monitor your sales performance. And activity using Google Analytics, including visitor acquisition, bounce rates, page views, conversions, and segmentation.
- HubSpot: This digital marketing tool equipped with simple SEO tools provides an excellent approach when it comes to running campaigns. It’s also equipped with automation, and tracking features perfect for your inbound marketing campaigns, giving you an idea of the number of inbound links you’re getting.
- You can view the stats of your website, landing pages, social media channels. And calls to action in HubSpot’s straightforward dashboard, as well as what you’re competitors are doing.
- Hootsuite: If you want to make the most of your social media marketing efforts, Hootsuite is a great tool to use. It’s mostly designed to manage multiple social media channels, like Facebook, LinkedIn, Instagram, and Twitter. As well as niche applications like Tumblr, Reddit, or MailChimp. It provides real-time analytics of your social media metrics. Which includes the number of followers, engagement, mentions, content clicks. And your social media team performance when it comes to responding to messages. Realize the ROI of your social platforms using the reporting functions of Hootsuite.
How Soon Will My Site Rank the Top Rank?
Consider it as a red flag if a digital marketing agency promises. That your site will be on the first page of the search engine, or your content will get viral, in less than a month. Getting on the first page of Google doesn’t take overnight, like website design and development. Even the most intelligent and highly-skilled digital marketing experts can’t get you there in less than a month.
While there’s no exact way to guarantee high rankings. A good digital marketing agency will help you increase your rankings from the current status you’re at right now. Check the following digital marketing strategies that marketers use to increase the chances of claiming the top spot:
Digital marketing strategies
- Understanding your competitive landscape is crucial to succeeding at SEO. To achieve this goal, you need to drill down and know your specialization or niche.
- Instead of focusing on the general aspects of your business, consider specializing your products and services. For example, you can offer “custom living room makeovers” or “one-day kitchen renovation” instead of providing general home renovation services.
- Target the correct keywords to optimize your page. Make sure to keep the keywords realistic to help online users, at the same time, increasing your ranking on search engine results pages.
How Do You Work and Perform Around the Algorithm Updates of Google?
You don’t want your website to get penalized because of over-optimizing your keywords. A good digital marketing agency knows that simply stuffing a website with keywords won’t do any good; it may even hurt a site’s ranking and performance. That’s why you have to hire a digital marketing agency that can work around Google Algorithm Updates.
For instance, the recent Google Newsgate Algorithm Update 2019 has affected news websites, travel, sports, government, education, and automotive sites. MozCast showed on the Google Algorithm Weather Report that the update occurred on the 9th. And 10th of June 2019, which suggests an algorithm update.
In 2018, Google also rolled out the Medic Update, which targeted YMYL and wellness websites. There was a drastic impact on many websites because many were found to be lacking with quality signals, as expressed by the Expertise, Authority, Trustworthiness (EAT). Since then, many sites started creating quality content to meet Google EAT guidelines, and many sites have recovered from the change.
Conclusion
Of course, it’s also important to ask about the credentials, experience, and payment terms of a digital marketing agency. But all of these automatically comes in once you have asked the most critical questions in making a sound decision whether to hire a digital marketing agency or not.
In that way, you’ll get the most out of the digital marketing services offered for the success of your business.
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