BENEFITS OF LOCAL SEARCH ENGINE OPTIMIZATION SERVICES

SEO stands for search engine optimization. In simple words, it deals with traffic and rank of the site on the search engine. SEO service is in great demand these days as the competition is growing all over the world regarding the website ranking on search engines. Local SEO is similar to the normal SEO but the only difference is that it deals with your location. Local SEO is all about letting the search engines know your location, target traffic, services and how to reach your customers. The search engine gets all this information through structured or unstructured citations.

Unstructured Citation refers to your actual location on earth, which includes your city, country or a specified region as well as your PR on the internet which includes, blogs, newspapers and whenever somebody mentions your website on the internet. While on the other hand, structured citation refers to the schema of the website as well as the offsite business listing. Offsite business listing includes Factual, Localize, Google My Business, etc. This data is available and updated all the time and can be read by multiple sources. Structured and Unstructured citations serve as a bridge to let the world know about your business. If we dive more precisely into this matter than it is obvious that local SEO deals with the online and offline location of your website.

Why Local SEO is Important?

You may be busy in the daily chores of your business-like inventory, product testing, inventions, decision making, sales, advertisement but here at this point most of the people ignore the main key to success. SEO may not seem easy but it is really a magic trick to get yourself on the top of everything. With local SEO you can enhance your sales, get loyal customers, get a high brand value as well as get fame. You can convert your leads into sales and sales into loyal and long-lasting customers just by the correct use of local search engine optimization.

Benefits of Local SEO

Following are some of the benefits which you can get by successfully applying SEO.

1. High Web Presence

The more web presence you get the more will be your traffic. The more the traffic the more the sales and this is how you can get a chance to win a customer for life.

2. High Ranking on Any Search Engine

Search Engine ranking matters a lot. It has multiple benefits and the most common among them is that when you have search engine ranking, your website appears on the first page of searches. But if your ranking is poor then your page will appear in second or later pages of searches. Searches on the first page of the search engine are frequently visited and they are considered to be good. The second advantage of having high ranking and traffic is that you can get high paying ads to display on your website which can serve to be a good earning way.

3. Grabs Traffic to Your Site

It is simple logic, the more the rank of your site the more will be the traffic. It is assumed that and it is actually a truth that website with authentic and updated content is ranked high and so they get high traffic. They get way more traffic than other websites and so they gain more profit over everything.

4. More Calls from Potential Customers

This is the point after all the hard work of setting up SEO where you can just sit back, relax and watch your customers make a bid themselves. Customers prefer the best thing they can get, from where they can get more and more profit. So, when you have such massive online traffic. When you have fame and people know you very well then, the customers will love to get your service as they will see you as a perfect place. With the help of SEO, you can gain traffic not only from one part of the world but from all around the world.

5. More People will See Your Store

This is the digital era where people are always on their electronic devices. So, when you have gained the traffic and you have become the master on the internet then more people will see you. They will see your services. Here is a psychological trick being played. When people will see your service and brand more frequently on the internet, they are more likely to remember your brand name and refer to you when they need any related services.

6. Effective Marketing Campaigns

When I was studying marketing, I came to know that a good marketing campaign will surely get you customer despite the quality of your product. And the quality of your product will retain that customer for you forever. When you do an effective marketing campaign with the help of search engine optimization technique, you know that you have gained a customer. The most effective way to target a customer and make them buy your product is by using the emotional technique. Bring the emotional attachment of customers to your product.

7. Brand Recognition

Brand recognition is done by fame and by the quality of products. But by having only quality products you will not be able to make as many sales as you want. Because not everybody is interested in your service. So, to get many sales, all you have to do is to show your service to a huge number of people.

Left Behind is not an Option Anymore

If you are into business for once in your life, there is no way back, there must not be a way back. You have to pull it out one way or the other. In this race of getting farther, local search engine optimization plays a well-reputed role. Being at the top of the search engine, in your niche is all the success in this era. But it is not that easy when billions of websites are online and working. You have to get up and take every chance to get your business on the top. Once you are on top you can get a huge number of sales as well as customers for life which will keep your business running. The SEO strategy for the local market is something everyone must learn and take advantage of.

Things to Consider for SEO

One main thing which people usually forget is that they think once SEO is done it is done. But they are wrong as SEO is a process which should be done regularly over time. It is not a one-time program. If you leave SEO your site will eventually fall back to poor ranking. To stay on top, you have to work constantly on it. It is like a race in which you are running, with struggle and determination you can reach the top but you cannot stop there. If you stop, everybody will move forward.

BEST SEO FRIENDLY WORDPRESS THEMES

In the last few years, SEO had become a vital source for the influencers and the big companies to show up their content on the top, if searched. SEO is becoming more important with the spreading knowledge and use of it. And now everyone, rather big or small, knows the need for SEO. You cannot just have your content top-ranked without the SEO. Even if your content is outstanding and your ideas are phenomenal, it will require the push of SEO on google. So, more and more people can see it.

There is not a lot of struggle which you need to do to set up the SEO for your website. You just need to take care and have the knowledge for the basic SEO features. If you put up your content on WordPress, you need an SEO friendly theme to have more audience and to earn more. Most outstanding SEO companies take the help of the basic SEO knowledge to help the companies grow more and have more audience.

Here are some of the best SEO friendly WordPress themes. It will help your company and business to grow further and grab the attention of the audiences. Let’s have a look.

Generate Press

Generate Press is the first one on the list. The reason why Generate Press is the number one approach because it is easy and accessible. Generate Press is not only famous and popular among the companies but it is also free which makes it even better and amazing. The coding of the Generate press is simple. You can also have the premium version of this theme, which is even better. If you have the premium version, then you can easily access a lot of the modules and libraries of Generate Press.

Astra

Are you bored with the outlook of your website? Astra will solve your problem. Astra will help you build a website, that too, according to the way you want. With Astra, you will have the same layouts that you want. And you know what is even better? Astra is SEO friendly. Therefore, the use of Astra will not affect ranking or traffic. Instead, you will get more of the audiences with Astra.

Schema

Schema is another theme that is SEO friendly and ideal for WordPress. You will enjoy using the Schema and having more attention and interest from the audience. Schema is popular for the amazing features it has. It loads faster than any other SEO friendly theme. One more thing that makes it even better is the coding which depends on the SEO. And this coding of Schema makes it the best for the search engine optimization.

Ocean WP

Ocean WP is another option for the SEO friendly theme for WordPress. It will let you have a lot better outlook of your WordPress site. Those users who are using this theme can easily build diverse kinds of websites. Ocean WP is RTL ready and fully responsive.

These are a few themes that are SEO friendly and best for SEO. Seologist, Toronto SEO Company will help you in choosing the best theme and take your company to the top with their expertise in SEO.

WHY NEED TO HIRE TRUSTED SEO COMPANY FOR ANY TYPE OF BUSINESS

Earlier if you wanted to perform SEO on your own, you could probably manage. As the latest industry reports and news suggest, the awareness of SEO was not as widespread as it is today. However, nowadays you have to compete with huge corporations if you want to get anywhere with your company. You also need to keep in mind the latest trends and tactics, and also keep an eye on what your competitors are doing. Over and above that your website design plays huge importance along with the kind of content you are dishing out to your audience.

Sounds like a lot of work, doesn’t it? Maybe not, actually. Instead of performing all of this on your own, you can just as well hire an SEO company to do it for you. Why you may ask, should I spend my hard-earned money on something I could do myself?

Well, in this case hiring not just an SEO company, but an experienced and trusted one can do a lot for your company that you wouldn’t be able to do yourself. Here are a couple of reasons why.

1. Time-saving

While you could potentially do it yourself, you can leave SEO up to a company so you have more time to focus on building your company and brand instead. An experienced SEO company will know the ins and outs of most kinds of SEO services and processes. It is best to leave it up to people who know how to handle it. Not only are they more experienced, they can also use your input to make the SEO a more personalized one. Here, you are required to spend minimal time boosting your company’s ratings and get more ratings.

2. Cost-effectiveness

The problem with doing complex SEO processes on your own is you end up spending more money than if you hired a service. Without knowing what you are doing, you may end up wasting resources, and with no guaranteed results. SEO companies can ensure profitable results and are more cost-effective, especially if you consider that the profits you gain from letting an SEO company do your work for you are exorbitant in comparison.

3. Experience

SEO companies have people who are trained and vigorously educated in the matter of different and varied SEO services. It is safe to say you can completely rely on their skills to get you where you need to be. They make systematic and strategic choices based on multiple factors that come into play in terms of online visibility. They are more likely to be able to cut a clear path to success.

Results

Finally, if you look up the kind of results that SEO companies are known for getting, you will find a track record of success with various companies. An SEO company actively works towards reaching your business goals, by taking your website and competitors into consideration. It is a lot of work, and customer satisfaction rates tend to be pretty high.

HOW CROSS-DEVICE ANALYTICS IS CHANGING DIGITAL MARKETING

Cross-platform engagement is the new frontier in terms of understanding user experience. Digital media now are all transmedia. The concept of transmediality, which became a legitimate topic of inquiry because of the works of Henry Jenkins, shows how users would access media content across platforms. Media conglomerates have a tendency to disperse their consumable content into various platforms, and different content can be found in each access. This is initially noticeable in popular culture. Where a novel is transformed into a movie, a TV series, a graphic novel, and even interactive videos and websites that tell major and tangent storylines.

This notion of transmedia as a new phenomenon in the digital space transcends also to non- entertainment aspects, such as the more practical functions of access to information, communication, and socialization. Users, given the affordance of various technological advancements, are given the flexibility to shift from one device to another in order for their needs to be gratified.

Technology is penetrating the lives of users

Technology has a way of penetrating the lives of the users and it allows synchronization with the life processes of its users. Humans have the tendency and drive to keep up with technology, but it can be seen the other way around: technology should also keep up with the directions of human life. This is where cross-device use comes in. Technology has to serve the convenience of its users in order to sustain itself as an important presence in the users’ lives.

The transmediality of things

The transmediality of things has thus expanded from the entertainment sphere to the functional spheres that sustain the ways of life in socialization and career of users. This is why cross-device engagements would also mean the accessibility of similar accounts, websites, user-generated content like photos and videos, calendars, and many more.

Because of this, the programmers and developers behind every form of technology should not only be able to provide this access across devices but should also have a way to analyze the tendency and frequency of cross- and multiplatform consumption. This is where cross-device analysis comes in. Particularly for individuals and companies from the technology side who are venturing into digital marketing, cross-device analysis is indeed the new frontier.

Its implications in the world of digital marketing

Through a cross-device perspective in digital marketing, the target users and audiences would be easier to tap and sustain. Knowing your target market is one thing; knowing their media practices is another. For sure, you know the kind of platforms and gadgets that your target users access more, but again, given the notion of transmedia engagements. You will be able to capture your target market whichever device they use.

At the same time, through cross-device analysis, you would be able to tailor-fit your campaigns and marketing strategies based on the nature of your market and the gadget that they use. Sometimes, the content that you show would not necessarily be playable on certain devices. Also, each device has its own specific user dynamics. For example, with mobile use, there are greater instances of flipping across pages and apps, while desktop use offers a more relaxed consumption of content. These things would be better studied through an updated perspective on cross-device analysis.

The growing need for cross-device analysis

Thus, a cross-device analysis should be something that digital marketing companies have. The reports generated from these analyses would be beneficial to publishers and marketers alike. Publishers would be able to report a number of users and visits more, instead of the devices and the combinations of such.

Also, the publishers, through understanding different user groups based on the device combinations that they have, would be able to focus resources on the most optimal set of users and combinations. It is also important to understand not only the changing of devices but also. And more importantly, the journey that a user takes across devices. That way, the publisher would be able to understand the nature of the users to the core towards optimizing their experiences in each of the devices that they access.

Meanwhile, the marketer can optimize how ads are spent in cross-device engagements through the reports of the cross-device marketing performance. By looking into the marketing campaigns and the channels. The digital marketing experience can be remarketed into users across devices towards ads that are more relevant, significant. And insightful to the users with various behaviors in access and practices in shifting from one media form to another.

Cross-Device

Thus, cross-device analytics is a shift in digital marketing paradigms such that it provides opportunities to understand the users beyond the basic number of clicks or access to the page or the ads.

Before there seems to be a disconnect between user consumption and the analyses of these consumptions from the digital marketing side, as if publishers and marketers know their target market but only to a certain limited extent, and these limits are a big deal when added up together.

What cross-device analysis offers is a more holistic, user-centered, and optimal study of user behavior. That can generate better returns to the digital marketing industry. The times are changing, the technologies are shifting. And the users are becoming more and more engaged in a cross-, multi-, inter-, and transmedia engagement. And if the digital marketing world wants to retain its captured target market and obtain more. It should also find ways in keeping up with the times.

TOP TIPS ON HOW TO START CREATING A PROFESSIONAL BLOG

Blogging is HUGE on the web right now. You can find blogs on just about anything, and with the rise of social media influencers actually becoming recognized as working a professional job. Now it’s more possible than ever before to make money out of blogging on the internet. It’s something that a lot of people are interested in getting into, but it’s difficult to know how to get started – particularly if your goal is to go pro in the long run. However, below are some top tips on how to start creating professional online content.

Choose an Angle

Before you even start composing your first blog post, you’ll have to decide on your “niche” or what it is that your content is actually going to be about. You know how people say, write about what you know? Well, this is particularly important when it comes to choosing the angle you’re going for in your blog posts. Unfortunately, every blog can’t be about something completely different, because you’ll want to establish who it is your audience is in order for them to keep coming back and reading more.

For example, if your specialties are fashion and makeup – go for this angle, and play on it. This enables you to research the hottest topics on items on that market right now. And allows you to review and speak about them at ease. You need the knowledge in order to entertain and inspire your chosen audience – no one wants to read a load of made-up waffle!

Search for Your Inner Voice

This sounds like some sort of deep and meaningful life lesson, but in terms of blogging, it’s really not. Finding your blogger’s voice is all about finding the tone and approach that you’ll take in your writing. However, you’ll want to ensure that the voice you’re choosing is well-linked with whatever it is your professional goals are.

For example, if it’s a financial advice column you’re looking to write, chances are you’ll want to take a more formal approach, and lace your content with reliably sourced facts, figures. and numbers. One thing that will ensure the loyalty of your readers. Is that you build up the trust between you and them. If they know you post reliable, well-sourced content then chances are they’ll keep coming back. This is how you end up developing client relationships too.

Get the Word Out

One of the most common misconceptions about blogging is that if you post it online. You’ll automatically gain readers and a following. Unfortunately, this isn’t the case and if you want your site to reach further and gain more attention, then you’re going to have to work for it. For example, you could consider how to use search engine optimization in order to ensure that online traffic is directed to your website. It sounds complex, but it’s not. It’s as easy as using keywords directly related to your subject that will, therefore, redirect consumers. And other internet users, and those specifically who are your target audience directly to your website. Luckily there are tools out there to help with this, such as RankWarrior SEO service, so you can’t really go wrong.

Likewise, you’ll want to grab the attention of readers in order to make them interested in reading on. This isn’t to say falsely advertise your content with a shocking or disbelieving title, but simply give them enough to gain their interest and make them want to read more. Give away enough that they’ll know the subject of the post, but not too much in that they think reading on won’t benefit them further.

Use Social Media

Of course, one of the most frequent uses of the internet by the vast majority of users and consumers nowadays is social media – so use this to your advantage. On websites such as Facebook, for example, you can easily create business pages on Facebook for free in order to share. And promote your blog post to all of the people using Facebook. Likewise, Instagram and Twitter are a great place to use hashtags in order to promote your blog. For example, if you continue to consistently hashtag the name of your blog, chances are more people will see it.

Don’t Fall into a Rut

Last but not least, if you’re writing all of the time it’s very easy to fall into a rut and repeat your content over and over. If you continue to do this, chances are your readers will lose interest fairly quickly. This is why it’s so important that you write about something that you’re knowledgeable about and furthermore something that interests you. Happy blogging!

WHERE TO SELL? PICKING THE RIGHT PLATFORM FOR YOUR ECOMMERCE BUSINESS

Having a winning business concept is not going to be enough these days. After all, visibility is just as important in eCommerce as it is in real-world business.

Now, sites like Wix and Shopify are great places where you can set your shop up. However, which of the sites out there are actually the best for your business. To answer that, there are a few factors that you have to remember. If you’re just wondering which platform is better, Wix or Shopify, then we highly recommend reading this guide by SupplyGem.

• Pricing and Customer Services

Hosting is never for free. After all, the online marketplaces have to keep everything as functional as possible so transactions made between you and your customers are going to run as smoothly as possible.

Now, each marketplace has its own pricing for services. Some would be expensive than others as they offer more. Regardless of what platform you choose, always remember that the quality of services you will get should be directly proportionate to the amount you paid for it

For instance, subscription fees at Amazon could go up to $39.99 per month depending on the plan. The tradeoff, however, is assistance in making your digital stall visible to the market through cross-referrals as well as technical services to keep transactions hassle-free. The point is that the services should be worth every penny you pay.

• Payment Options

Aside from the amount you have to pay for the marketplace, you should also consider how customers are going to pay for your products. Some marketplaces don’t allow for 3rd party payments like through PayPal or Payoneer which can be frustrating for customers.

In this aspect, what you should be looking for is convenience. As such, make sure that that platform allows for customers to pay you through their payment processor of choice. This should give your customers the choice on how to pay you while reducing the chances of them canceling the sale by bailing out on their digital carts.

• Mobile-Friendliness

A third of the population of Internet users today doesn’t access the web through a desktop. In fact, most eCommercetransactions are done through the use of a mobile device.

With that in mind, the platform of your choice should immediately adjust its navigation systems to meet the needs of a smaller screen. You can even do this on a desktop by reducing the window size when on that site. And check if the layout and navigation system automatically adjusts to the smaller screen.

Aside from automatic size adjustments, the site should be compatible with touch-based interfaces. After all, the last thing you want your customers to do is to send out the wrong order just because the site recognized an input different from what their finger pressed on.

• Data Security

No person out there would want to transact with a site where their information can be used against them. Security is actually a major concern in eCommerce sites these days as the nature of transactions require for people to put in valuable information just to make sure that their orders are delivered properly.

Since the risk is unavoidable, the best way to deal with it is through mitigation. A good online marketplace does this through layers upon layers of security to ensure that legit sellers are interacting with equally legit buyers. Also, extra failsafe must be implemented in case something goes wrong in the middle of a sale.

A good indicator that a site has sufficient data protection is if it supports HTTPS and SSL security protocols. These programs protect data being entered into these sites by encrypting them, rendering them unusable to attackers.

• Scalability

Your eCommerce business’ needs will change as it grows. As such, the platform of your choice will only ask you to pay for services that you need right now and not what you no longer have use for.

This is what is called scaling where the online platform changes the set of services it offers to you to meet the needs of your business. For instance, if your online business is about to expand on its product line. The platform will offer increases in storage capacity and other related services.

The point is that the platform should always offer services tailor-made to your business’ needs. Also, these scale-able services should be offered at prices that are affordable.

KEY QUESTIONS TO ASK A DIGITAL MARKETING AGENCY BEFORE HIRING ONE

Whether you have an online business, or you want a stronger web presence for your physical store or firm, hiring a digital marketing agency is a good idea. Not only will you experience effortless digital marketing, but also benefit from the expertise and connections of professional digital marketers, who have been years in the industry.

However, you should know the right questions to ask before hiring one, so continue reading below to find out more.

How Do You Measure the Success of a Digital Marketing Plan?

This question is crucial because the success of a digital marketing plan is not achieved by chance or pure luck. There are specific strategies that should be used to drive the desired results. An excellent digital marketing agency should be able to provide the measurements and explain the tools they use to achieve business goals.

Here are some of the best tools that digital marketing agency Philadelphia use to measure the success of a digital marketing plan:

• Google Analytics: Now, you’ll know if your digital marketing efforts are thriving or failing by using the most-sought tool to measure the success of a digital marketing plan – Google Analytics.
• Monitor your stats closely and get reports on your pay-per-click (PPC) campaigns because of Adwords integration. If you’re engaged in e-Commerce, you can monitor your sales performance. And activity using Google Analytics, including visitor acquisition, bounce rates, page views, conversions, and segmentation.
• HubSpot: This digital marketing tool equipped with simple SEO tools provides an excellent approach when it comes to running campaigns. It’s also equipped with automation, and tracking features perfect for your inbound marketing campaigns, giving you an idea of the number of inbound links you’re getting.
• You can view the stats of your website, landing pages, social media channels. And calls to action in HubSpot’s straightforward dashboard, as well as what you’re competitors are doing.
• Hootsuite: If you want to make the most of your social media marketing efforts, Hootsuite is a great tool to use. It’s mostly designed to manage multiple social media channels, like Facebook, LinkedIn, Instagram, and Twitter. As well as niche applications like Tumblr, Reddit, or MailChimp. It provides real-time analytics of your social media metrics. Which includes the number of followers, engagement, mentions, content clicks. And your social media team performance when it comes to responding to messages. Realize the ROI of your social platforms using the reporting functions of Hootsuite.

How Soon Will My Site Rank the Top Rank?

Consider it as a red flag if a digital marketing agency promises. That your site will be on the first page of the search engine, or your content will get viral, in less than a month. Getting on the first page of Google doesn’t take overnight, like website design and development. Even the most intelligent and highly-skilled digital marketing experts can’t get you there in less than a month.

While there’s no exact way to guarantee high rankings. A good digital marketing agency will help you increase your rankings from the current status you’re at right now. Check the following digital marketing strategies that marketers use to increase the chances of claiming the top spot:

Digital marketing strategies

• Understanding your competitive landscape is crucial to succeeding at SEO. To achieve this goal, you need to drill down and know your specialization or niche.
• Instead of focusing on the general aspects of your business, consider specializing your products and services. For example, you can offer “custom living room makeovers” or “one-day kitchen renovation” instead of providing general home renovation services.
• Target the correct keywords to optimize your page. Make sure to keep the keywords realistic to help online users, at the same time, increasing your ranking on search engine results pages.

How Do You Work and Perform Around the Algorithm Updates of Google?

You don’t want your website to get penalized because of over-optimizing your keywords. A good digital marketing agency knows that simply stuffing a website with keywords won’t do any good; it may even hurt a site’s ranking and performance. That’s why you have to hire a digital marketing agency that can work around Google Algorithm Updates.

For instance, the recent Google Newsgate Algorithm Update 2019 has affected news websites, travel, sports, government, education, and automotive sites. MozCast showed on the Google Algorithm Weather Report that the update occurred on the 9th. And 10th of June 2019, which suggests an algorithm update.

Medic Update,

In 2018, Google also rolled out the Medic Update, which targeted YMYL and wellness websites. There was a drastic impact on many websites because many were found to be lacking with quality signals, as expressed by the Expertise, Authority, Trustworthiness (EAT). Since then, many sites started creating quality content to meet Google EAT guidelines, and many sites have recovered from the change.

Conclusion

Of course, it’s also important to ask about the credentials, experience, and payment terms of a digital marketing agency. But all of these automatically comes in once you have asked the most critical questions in making a sound decision whether to hire a digital marketing agency or not.

In that way, you’ll get the most out of the digital marketing services offered for the success of your business.

SEO COMPANY TIPS TO IMPROVING YOUR SEARCH ENGINE OPTIMISATION

You probably heard it many times, search engine optimization (SEO) is a must-have aspect of any business to achieve growth and success. SEO is not only about using the right keywords, but how you use the keywords to gain organic traffic, drive search engine ranking, generate quality leads, increase your conversion rate, and boost your sales.

Learn the best SEO tips by reading below so you can formulate the right SEO marketing strategy for your business.

Set Up and Know the Basics of Google Analytics

Google Analytics is an essential tool to monitor your SEO marketing success. Your sitemap should be registered with Google Search Console so that Google can properly analyze your website. You can do this by directly downloading the Google XML Sitemap plugin if you’re using WordPress.

Here are some ways to know if Google is using your sitemap:

• Go to Google’s search console. Choose the website you want Google to crawl. In the “Crawl” section, click “Fetch as Google.” Make sure to test it for both mobile and desktop.
• Request indexing once you finish testing it.
• Once it completes testing, you can ensure that Google is already crawling on all direct links.
• Using Google’s robots.txt Tester tool also helps you set up your robots.txt file correctly so that it’ll crawl all the pages.
• If everything else is highly technical for you, hire an SEO professional, like Ocean One SEO Dumfries.

Define Your Site Goals

Google and other search engines consider goals as measurements based on the actions taken of what you want online users to take. For instance, you want more visitors to subscribe to your email list or newsletters. At the end of a specific period, you should have a particular outcome, and that’s to generate an X number of subscribers.

It’s crucial for Google to know your site goals, to help you track your performance, most especially your SEO and site ranking. It’s no wonder why many marketers use Google Analytics to track metrics to make sound decisions when it comes to implementing SEO strategies to boost a site’s SEO.

Here’s how to let Google know about your goals:

• Inside Google Analytics, go to the goals section by clicking the admin tab.
• Select ‘Goals’ in the column that’s farthest to the right, and select the ‘+New Goal.’
• Choose a template or customize your goal. Select your desired goal parameters and turn the ‘Funnel’ option on so you can track your conversion.
• Click ‘Save.’

Find the Best Content For Your Niche

The last thing you want to happen is competing with the SEO giants. That’s why you want to be unique by narrowing down your niche as much as possible. You can check the best keywords to use by finding your top-ranking content in the ‘Queries’ section of Google Analytics under the ‘Search Console’ of the ‘Acquisition’ menu.

You’ll see which pages correspond to a keyword or query and which page it’s currently ranked. Focus on the keywords showing on page one and check the ranking. By doing so, you can create a call-to-action (CTA) and a link on your high-ranking page to draw people’s attention and convert. Adding more internal links to your top-performing pages will boost your SEO and rankings.

Link Your High-ranking Content to Your Other Marketing Channels

For a high-ranking content, you can link it to another page that naturally complements to one another. Further, optimize your content by making sure that you have optimized all high-ranking content for mobile.

Here are other ways to optimize your high-ranking content:

• Improve Your Visuals: Create and post infographics and HD images for a more effective content strategy. Also, video content can further boost your content.
• Gain high-quality and authority backlinks by guest posting, writing testimonials for other sites, and blog commenting on relevant posts.
• Boost your engagement with comments and social shares.

Avoid High Bounce Rates

While your content may encourage visitors or increase your site traffic, you want them to stay on your site and avoid leaving, which is expressed as bounce rate. If you want a fully SEO optimized site, don’t miss checking this important metric.

Here are some helpful tips to reduce your site’s bounce rate:

• Make sure to update your content regularly.
• Optimize your content for mobile.
• Make sure you have a fast load time.
• Create a perfect balance between white space and relevant visuals.
• Answer the topic by discussing the direct points.

Conclusion

Optimizing your page means using relevant tools, considering your most important keywords, and creating informative content for your site. Besides, Google aims to help online users find the best answers to their queries, so it’s just fair and square to provide your audience an engaging, helpful, and relevant web content for a high ranking.

WHY IT’S NOT ALWAYS BEST FOR SMALL BUSINESSES TO DO THEIR OWN MARKETING

Marketing is a complex field. It includes an array of strategies used to improve business visibility, earn more revenue, engage potential customers, and establish a brand presence. Developing a good marketing strategy helps a business grow and achieve more success. While this is true, it doesn’t mean small business owners need to take on marketing efforts without professional help. This isn’t a good idea and is likely to end in subpar results. A better option is to invest in professional marketing services. Keep reading to learn why professional marketing services are such a good idea for modern small businesses.

A Lack of Marketing Expertise

Unless the business owner has a background in marketing, they will not have the expertise needed to create a successful marketing campaign. By outsourcing marketing services (learn more about it here), business owners can access marketing talent, advanced marketing technology, and use leading-edge strategies.

With the help of the professionals, it is possible to synchronize the customer experience and touch every stage of the buying cycle with relevant, timely, and agile marketing campaigns. Also, not just one marketing person can handle a business’s entire campaign. Even if they could, most small businesses can’t afford a full-time employee. With the help of professional marketing services, business owners gain access to versatile professionals with a proven background in SEO, internet marketing, web design, graphic design, business strategy, and more.

The Cost of Full-Time Marketing Professionals

The salary for a mid-career marketing professional is expensive. It’s also increasing each year. From 2016 to 2017, the cost of hiring a content strategist increased by 40 percent. This is a trend across the entire marketing industry.

If a business attempts to hire an entire team of marketers rather than an agency, it can cost $600,000 annually or more. This doesn’t account for the cost of training, sick days, paid vacation, and health benefits.

By hiring a marketing agency, businesses pay a single set rate. This rate is typically paid monthly or yearly. Regardless of the payment frequency, it’s significantly less than a full-time, on-site marketing staff.

The Inability to Establish Industry Authority with Content

Content is a crucial part of modern marketing. It helps businesses establish authority within the industry. It engages customers, catches the attention of search engines, and distributes information on services and products.

The internet is over-saturated with content. This means users are selective about what they read. It’s no longer enough to create generic content and include the right keywords. The content has to provide value. This means content that’s well written with proper spelling and grammar and relevant information. It also needs to be long form, ranging from 1,000 to 2,000 words.

The main goal of content marketing is to attract more organic traffic to the website. It also encourages users to stick around long enough to learn about the services or products offered. Unfortunately, modern business owners rarely have the ability or time to handle this. A marketing agency does. Professionals know how to generate the right content for the business’s audience. The result is improved visibility and readership, and the possibility of more sales and profits.

To Help Improve Staff Efficiency

Some businesses attempt to avoid hiring in-house marketers by having employees pick up this work. Putting the marketing burden on current employees (who may or may not have skills in this area) increases the possibility of burnout. It also reduces overall productivity.

Another drawback is that marketing efforts will lack effectiveness and consistency. This is true even for individuals who have the proper training.

Outsourcing marketing needs allows existing employees to maintain momentum with critical projects. The normal tasks of the individual won’t drop on the priority list, fall to the wayside, or be forgotten when marketing work is handled by someone else.

To Access the Latest Tools and Technology

The right marketing tools can increase performance, productivity, and efficiency. While there are free tools, they rarely provide the desired results.

Hiring a marketing agency allows small businesses to access premium-level software, services, and data reports with no additional cost. Most small business owners agree this is an appealing benefit.

The Inability to Deliver the Brand Socially

Social media is a platform all small businesses should use. It allows businesses to connect with their target audience and engage with them regularly. By developing this personal relationship, understanding complaints, and concerns, and providing resolutions, customers remain interested in what the brand offers.

However, when it is not handled properly, social media becomes a threat. Even a small mistake can compromise the company’s reputation and alienate the target audience. An experienced social media professional understands how to navigate each social platform on behalf of the business.

Qualified marketers use sophisticated tools to track activity, ensuring nothing goes wrong. Also, managing several social media accounts requires commitment and time. Professional marketers are savvy and know how to engage a business’s audience.

Many business owners struggle with this part of their marketing strategy. They don’t have the knowledge or time to track social media pages. All this is eliminated with professional services.

The Inability to Scale Marketing Efforts Easily

With on-site marketing operations, the only way to increase efforts is by hiring more employees. Marketing agencies have an arsenal of workers available. If a business owner wants a bolder, bigger strategy created, these individuals can be utilized at a moment’s notice.

Agencies help businesses scale faster. Their services will grow as the business grows, without the typical growing pains or costs associated with an in-house team.

The Right Marketing Agency Matters

By using the services of a marketing agency for finding the right company matters. It’s a good idea to look carefully into the options and find an agency who can take the time to learn about the business goals.

By hiring the right agency, a successful marketing strategy can be developed